Introduction: How much of your SEO traffic has been "stolen" by AI?

If you're a business marketing leader, you've probably noticed a strange phenomenon in recent months: the organic traffic to your website is dropping inexplicably, but the data in Google Analytics can't find a clear reason. Keyword rankings have not dropped, pages are no problem, traffic is quietly lost.

This is not a dilemma for you alone.

In 2024, a quiet traffic migration is taking place:

The scale of AI search users continues to grow rapidly, and the monthly active users on multiple platforms have reached hundreds of millions or even billions

Perplexity generated 250 million searches in a single month, equivalent to half of all of 2023

ChatGPT

ChatGPT has reached 3.1 billion monthly visits, making it one of the most visited websites in the world

Research shows that users search significantly more frequently on AI search platforms than traditional search engines

Where did the traffic go? The answer is clear: it has been diverted by AI search engines.

Why aren't traditional SEO tools enough?

When users search for "recommend a project management tool" on ChatGPT or Perplexity, the AI will directly provide answers and a list of recommendations. Users gain information, but your website loses the opportunity to be clicked. This phenomenon of "traffic truncation" is becoming the new normal.

What is even more serious is:

Google在变

Google is changing: The August 2024 update clearly cracks down on AI-abusive content, and the proportion of AI-generated content in newly published articles is rising rapidly

Search behavior is changing: Users are increasingly relying on AI to give answers directly instead of clicking on 10 blue links

Competition is changing: Your competitors are mass-producing content with AI tools

The traditional SEO tools you have on hand – Google Analytics, Search Console – are still important, but they can't tell you:

How many times has your brand been mentioned in ChatGPT's responses?

What kind of content structure do AI search engines prefer?

How to improve the efficiency of content output under the premise of ensuring quality?

What this article can help you with

I spent a week researching 15 authoritative sources, testing multiple AI SEO tools, and finally narrowing down 5 really useful ones. They are not the most expensive, but they must be the most suitable for enterprises to practice.

This article will provide you:

5 Practical Tools for the AI Search Era

It covers different scenarios such as content optimization, data analysis, brand monitoring, and full-featured platforms

Each tool has a clear application scenario (not all tools are recommended)

Recommendations for selection based on business size and budget

What to choose for startups (budget < 5,000 yuan/month).

The optimal combination of growth stage enterprises (budget 5000-15000 yuan/month).

Professional allocation of mature enterprises (budget > 15,000 yuan/month).

A quick and effective action plan

What to do in week 1: Diagnose the current situation and identify the core problem

What to do in the first month: Optimize the core content and stop the bleeding quickly

Continuous optimization: Establish monitoring and iteration mechanisms

Don't talk about theory, only practical combat. Each tool will tell you: what it is, how to use it, in which scenarios it works best, and how to avoid pitfalls.

You ready? Let's get started.

QuickCreator

Tool 1: QuickCreator - AI content optimization tool for overseas enterprises

QuickCreator is an AI SEO writing tool designed specifically for Chinese overseas businesses. Its core positioning is to use AI to generate content that meets Google's optimization standards, while providing a Chinese interface to lower the threshold for overseas enterprises to use.

If you're a B2B overseas business that needs a lot of English content but has a limited team size, QuickCreator may be the best choice for you.

Core features:

1. AI Content Generation: Based on keywords and outlines, QuickCreator generates SEO-compliant article frameworks. It's not a simple text generator, but a writing assistant that understands SEO logic. You enter your target keywords, and it automatically plans heading levels, paragraph structure, and internal link suggestions.

2. Google E-E-A-T检测

2. Google E-E-A-T test Google's criteria for evaluating content quality are E-E-A-T (Experience, Professionalism, Authority, and Trustworthiness). QuickCreator has a built-in detection mechanism that will show you where evidence is lacking and which assertions need to be sourced. Google's censorship of English content is stricter than Chinese, and overseas companies especially need this feature.

3. Multilingual SEO Optimization QuickCreator supports one-click translation of Chinese content into English or other languages, maintaining an SEO optimization structure during the translation process. This means you don't need to replan the keyword layout of your English content, and the tool will take care of it automatically.

4. Structured Content Templates AI search engines prefer structured content, such as FAQs, how-to guides, and comparison tables. QuickCreator offers these templates, you just need to fill in your industry knowledge, and the tool will automatically optimize the formatting.

Usage scenarios

Best for:

B2B overseas enterprises need English content but the team is mainly Chinese

Technology companies and SaaS companies need to produce technical documents and blogs in batches

Content teams are small (2-5 people) but require a lot of content

Not suitable for:

Pure domestic market, no need to go overseas

Businesses that require ultra-high customized content (e.g., high-end consulting, legal services)

Practical skills

Tip 1: Don't rely entirely on AI generation The value of QuickCreator is to generate the framework and first draft, not the final product. After MyScale used QuickCreator, organic traffic increased 10 times in 3 months, and the key practice was to generate structure with tools and manually supplement industry cases and expertise.

Tip 2: Build a Content Template Library Import your past high-quality articles into QuickCreator and let the AI learn your style and terminology. This will generate content that is more aligned with your brand tone.

Tip 3: Combine manual optimization After AI generation, data must be manually checked for accuracy and logical coherence. Google will clearly crack down on AI abuse in 2024, and direct publishing of AI content will be identified and downgraded.

Pitfall avoidance tips:

Regularly update published content to keep it fresh. AI-generated content is prone to obsolescence and is reviewed every 3-6 months.

Don't use QuickCreator to generate a lot of similar content in bulk, Google will recognize and penalize.

Price reference

QuickCreator's specific pricing needs to be confirmed on the official website. According to the market positioning, it is estimated to be a medium price, suitable for the budget of small and medium-sized enterprises.

Ahrefs

Tool 2: Ahrefs - Enterprise-grade SEO data analysis expert

Ahrefs is known as "one of the most recommended tools by SEO experts," and its website crawling power is second only to Google, with one of the largest backlink databases in the world.

If you have a professional SEO team that requires deep competitive analysis and data-driven strategy development, Ahrefs is the industry benchmark.

1. Site Audit Ahrefs scans your entire site for technical SEO issues: 404 errors, slow loading speeds, mobile adaptation issues, duplicate content, etc. It prioritizes each issue (red, orange, yellow) and suggests fixes.

The key metric is the "Health Score". If your website scores below 80, there is a serious technical issue that needs to be fixed first.

2. Backlink Analysis（外链分析）

2. Backlink Analysis Backlinks are one of the important factors in Google rankings. Ahrefs analyzes your and your competitors' backlinks:

Which websites link to you

How good are these links (Domain Rating score)

Competitor Link Sources

You can use this feature to find high-value backlink opportunities. For example, if you find that your competitors are being reported by an industry media, you can also take the initiative to contact that media.

3. Keywords Explorer（关键词研究）

3. Keywords Explorer Ahrefs' Keywords tool not only shows search volume and difficulty but also analyzes the content types of SERPs (search results pages). What's more, it's increasing AI search-related data — what content is cited by AI search engines.

4. Competitor Analysis（竞争对手分析）

4. Competitor Analysis Enter your competitor's domain name, and Ahrefs will tell you:

They rank for the top 10 keywords

Their content strategy (posting frequency, content type)

Their traffic trends

Medium and large enterprises with SEO budget (budget > 5000 yuan/month)

Professional SEO team, with dedicated personnel responsible for data analysis

Businesses that need in-depth competitive analysis

Startups with limited budgets and overly complex features

Small teams without professional SEO personnel have high learning costs

Tip 1: Do a site audit once a month Focus on the "Health Score". Prioritize fixing red and orange issues (e.g., 404 errors, loading speed) that directly affect rankings.

Tip 2: Use competitor analysis to find content inspiration Find out the top 10 keywords of your competitors and analyze their content structure. Then do better than them – more detailed data, clearer cases, more practical advice.

Tip 3: Focus on the "AI Overview" data Ahrefs is increasing data related to AI search. If you see that certain content is frequently cited by AI search engines, this is a direction worth investing in.

Ahrefs has so many features that it's easy for newbies to get lost. It is recommended to learn to use Site Audit and Keyword Explorer first, and gradually master other functions.

Don't be overwhelmed by data. Keep an eye on 3-5 key indicators every week, not all the data.

Lite Plan: $99/month (individual or small team)

Standard套餐

Standard Plan: $199/month (Small Business)

Advanced套餐

Advanced Plan: $399/month (Enterprise Level)

Ahrefs is a mid-to-high-end tool for businesses with a professional SEO team (more than 5 people).

SurferSEO

Tool 3: SurferSEO - AI assistant for content optimization

The core philosophy of SurferSEO is to let AI assist in human writing, not replace it. It focuses on content optimization to help your articles meet SEO standards while maintaining quality.

If your team needs to produce SEO articles in bulk but are worried about the quality of AI-generated content not up to par, SurferSEO is the most cost-effective option.

1. Content Editor（内容编辑器）

1. Content Editor This is the most useful feature of SurferSEO. You write content in the editor, and the tool analyzes your SEO score (0-100 points) in real time and gives optimization recommendations:

Whether the keyword density is reasonable

Whether the paragraph length is moderate

Whether enough H2/H3 headers are used

Whether the image has Alt text added

The key is: don't go for 100 points. 70-80 points is enough, focusing on content quality rather than stuffing keywords.

2. AI Outline Generator（AI大纲生成器）

2. AI Outline Generator Enter your target keywords, and SurferSEO will analyze the top 10 content and generate a structured outline. This outline will tell you:

What chapters should be included

How many words should be written in each chapter

Which keywords need to be covered

3. SERP Analyzer analyzes the search results page of a keyword to find out the commonalities of the top-ranking content: word count, structure, keyword usage frequency, etc. This will help you understand what kind of content ranks first.

4. AI Content Detector（AI内容检测器）

4. AI Content Detector detects whether the content is overly AI-generated and suggests the direction of modification. This feature is especially important in 2024 – Google explicitly cracks down on AI abuse, and you need to make sure your content has a human perspective.

Content marketing teams need to produce SEO articles in bulk

SMBs with limited budgets but need content optimization tools

Teams that need to improve their writing efficiency

Businesses that do not produce content (e.g., pure e-commerce, tool websites)

Mature content production processes are in place and do not require AI-assisted teams

Tip 1: Double the effect when combined with ChatGPT[ref: 11] This is the most efficient content creation process available:

Step 1: Generate a first draft with ChatGPT

Step 2: Import the first draft into SurferSEO and optimize SEO elements (keywords, structure, title)

Step 3: Artificial polish to remove the AI smell

Tip 2: Don't go for 100 points SurferSEO scores content, but a high score doesn't equal good content. If you pile up keywords for high scores, you will be punished by Google. 70-80 points are sufficient, and the focus is on the content being valuable to users.

Tip 3: Establish Content SOPs Standardize your content production process:

Generate an outline with Surfer → Write a first draft manually or with AI → Optimize with Surfer → Human review

This ensures that the quality of each piece of content is stable.

Don't rely solely on Surfer's advice, it's just a tool and doesn't understand your industry.

Google explicitly cracked down on AI abuse in its August 2024 update[ref:8], ensuring that content has a human perspective and unique value.

Essential套餐

Essential package: $59/month (individual/small team)

Advanced Plan: $119/month (Small Business)

Max Plan: $219/month (Enterprise Level)

SurferSEO is cost-effective and suitable for content teams (3-10 people).

AIBase GEO

Tool 4: AIBase GEO - Brand exposure monitoring tool in the era of AI search

AIBase GEO is a brand exposure monitoring tool focused on GEO (Generative Engine Optimization). Traditional SEO focuses on Google rankings, but GEO focuses on whether the AI model recommends your brand — that's what this tool is trying to solve.

If you realize that traffic is shifting from Google to AI search, AIBase GEO is one of the few tools on the market today that specifically monitors AI platforms.

What is GEO?

GEO（Generative Engine Optimization，生成引擎优化）是AI搜索时代的新概念：

GEO (Generative Engine Optimization) is a new concept in the era of AI search:

Traditional SEO: Optimize keywords and backlinks for Google to rank for you

GEO

GEO: Let the AI model understand, cite, and recommend your content

To put it simply: When a user asks ChatGPT to "recommend a project management tool," is your brand mentioned? That's what GEO is trying to solve.

1. Multi-platform AI coverage monitoring

AIBase GEO covers 5 major AI platforms: Doubao, DeepSeek, Tongyi Qianwen, Tencent Yuanbao, and Wenxin Yiyan. It detects how your brand appears in these AI responses in real-time.

This feature is especially needed by domestic enterprises. Many international tools only focus on ChatGPT and Perplexity, but Chinese users use domestic AI platforms more.

2. Intelligent brand exposure detection

AIBase GEO会检测：

AIBase GEO detects:

Whether your brand is recommended by AI

Number of recommendations, number of impressions

Exposure scene (under what issue is it mentioned)

For example, if you're a project management software company, the tool will tell you how many times you've been recommended and how many times you've been recommended for the "Recommended Project Management Tool" question.

3. Visual data analysis

AIBase GEO provides core metrics:

Total number of tests

Number of recommendations

Exposures

Exposure

Trend charts can help you quickly understand the changes in your brand's visibility in the AI ecosystem.

4. Comparative analysis of competing products

See how your competitors are performing in AI responses:

Scenarios and frequency of recommended competitors

Identify gaps and develop differentiation strategies

Businesses that pay attention to AI search traffic are aware that traffic is shifting from Google to AI search

Brand-based enterprises value brand mentions and recommendations in AI Q&A

Local Chinese companies need to monitor domestic AI platforms (Doubao, Tongyi Qianwen, etc.)

ToB enterprises, users often ask AI to "recommend an XX tool/service"

Businesses that only focus on traditional SEO have not yet realized the importance of AI search

Pure e-commerce (AI search has relatively little impact on e-commerce)

Tip 1: Establish an AI platform monitoring baseline

In the first week, test 10-20 brand-related questions (e.g., "Recommend XXX Tools") to record initial exposure. Here is your baseline data. Then set a goal: increase your exposure by XX% in 3 months.

Tip 2: Regularly Check Brand Mentions Check the AI responses to core questions once a week. If you notice that your brand has disappeared or your rankings have dropped, analyze the reasons immediately:

Has the content of the competitor been updated?

Is your content outdated?

Has the AI model been updated?

Tip 3: Compare competitors and optimize content strategy

See under what issues competitors are recommended, and analyze the reasons for their recommendation (content structure, authority, freshness). Then optimize your content to increase the probability of being cited by AI.

Tip 4: Use content optimization tools to form a closed loop: GEO monitoring finds problems → Optimize content with SurferSEO/QuickCreator → Then use GEO to verify the effect.

Don't flash your data. Don't boost your exposure data by asking a lot of repeated questions, the AI platform will recognize.

Focus on quality over quantity. Being recommended for 1 high-quality question is more valuable than being mentioned for 10 extraneous questions.

Continuously optimize content. GEO is not a one-time job, the AI model is constantly updated, and the content must be continuously optimized.

AIBase GEO may be available in both free and paid versions. The basic features are estimated to be free or low-priced, suitable for most enterprises to try. In-depth analysis and competitive comparison may require a fee.

AIBase GEO is suitable for enterprises (any size) that value AI search traffic, especially local Chinese enterprises, brand enterprises, and ToB enterprises.

SEMrush

Tool 5: SEMrush - All-in-one digital marketing platform

SEMrush is a comprehensive platform covering SEO, PPC, content marketing, social media [ref: 6]. Its core advantages are: the most comprehensive functions and the largest database.

If you're a large enterprise and need a comprehensive marketing tool that integrates SEO, advertising, content, and social media, SEMrush is the best choice.

1. SEO toolkit includes keyword research, competitive analysis, site audit, backlink analysis, and more. Features are similar to Ahrefs, but with more data dimensions.

2. Content Marketing Toolkit（内容营销工具包）

2. Content Marketing Toolkit

SEO Writing Assistant（SEO写作助手）：实时优化内容

SEO Writing Assistant: Optimize content in real-time

Topic Research: Discover trending topics and content inspiration

Content Audit: Evaluates the performance of all content on your website

3. Advertising Tools（广告工具）

3. Advertising Tools

PPC keyword research

Advertising copy analysis

Competitor advertising strategy

This is especially useful for businesses that need to optimize for both SEO and paid advertising.

4. Social Media Tools（社交媒体工具）

4. Social Media Tools Social media publishing, monitoring, data analysis, and reporting. Multiple social media accounts can be managed on one platform.

5. AI-Powered Features（AI功能）

5. AI-Powered Features In 2024, SEMrush added several AI features: content generation, SEO suggestions, data insights, and more.

Large businesses with sufficient budgets and need all-round marketing tools

Marketing team of more than 10 people

Businesses that need to integrate SEO, advertising, content, social media

Startups, overly complex features, and high prices

Businesses that only need SEO functions are not as cost-effective as special tools

Tip 1: Use competitive intelligence to develop strategies Analyze competitors' SEO + advertising strategies, find out their traffic sources and keyword layouts, and develop differentiated strategies.

Tip 2: Use Content Audit to identify content opportunities Identify underperforming content on your site and decide whether to optimize, merge, or delete. This helps you focus on high-value content.

Tip 3: Integrate marketing funnel analysis from SEO traffic to ad conversion, tracking the entire process. Calculate ROI for each channel and optimize budget allocation.

There are too many features and it's easy to get lost. It is recommended to learn the core features (SEO toolkit) first.

Don't use for the sake of use. If you only need SEO features, Ahrefs or Surfer may be a better fit.

Pro Plan: $119/month (small team)

Guru Package: $229/month (Growth Enterprise)

Business套餐

Business Plan: $449/month (Large Enterprise)

SEMrush is a high-priced tool for large marketing teams (more than 10 people).

How to choose: Combination of tools for different enterprises

There are many tools, but not every one is right for you. According to the size of the enterprise, budget, and business type, I give a specific combination plan.

Plan A: Startup/small team (budget < 5,000 yuan/month, team of 2-5 people)

Recommended Combinations:

Main tool: SurferSEO (59-119/month)

Reason: Cost-effective, focus on content optimization, and low learning cost

Suitable for: Need to produce SEO content in bulk but have a limited budget

Auxiliary Tools: Free rank monitoring tools

Reason: Lightweight ranking monitoring to meet basic needs

​：Google Search Console + Google Analytics

Free tool: Google Search Console + Google Analytics

Reason: Free and official, essential basic tools

Total budget: about $100-150/month (about 700-1000 RMB)

Implementation recommendations:

Month 1: Optimize your website's existing Top 20 core pages with Surfer

Month 2-3: Establish content production SOPs and produce new content in batches

Continuous: Monitor traffic and indexing status with Google tools

Plan B: Growth stage enterprise (budget 5000-15000 yuan/month, team of 5-10 people)

Main Tool 1: Ahrefs (199-399/month)

Rationale: In-depth data analysis, competitor research, site audit

Suitable scenario: There is a dedicated person responsible for SEO strategy and data analysis

Main Tool 2: SurferSEO ($119/month)

Reason: Optimize content and improve writing efficiency

Suitable scenario: Content teams need to produce high-quality SEO articles in batches

Optional: QuickCreator (if you need to go overseas)

Reason: For overseas scenarios, Chinese and English content is optimized

Total budget: about $300-500/month (about 2000-3500 yuan)

Use Ahrefs for a site-wide audit to identify technical issues and content opportunities

Build a content production pipeline with Surfer

Review data every month and adjust strategies

Plan C: Mature enterprise (budget > 15,000 yuan/month, team of more than 10 people)

Recommended Combination Plan 1 (All-round Marketing):

Main tool: SEMrush (229-449/month)

Reason: A full-featured platform that covers SEO, content, advertising, and social media

Auxiliary tool: QuickCreator (if you need to go overseas)

Reason: Special optimization for overseas scenarios

Recommended Combination Scheme 2 (In-Depth SEO Analysis):

Main tool: Ahrefs (399-999/month, Enterprise plan)

Reason: More focused on SEO and deeper data than SEMrush

​：SurferSEO + QuickCreator

Accessibility: SurferSEO + QuickCreator

Reason: Full coverage of content optimization

Total budget: $500-1000/month (about 3500-7000 RMB)

Build a complete SEO data dashboard

Multi-tool collaboration gives full play to their respective advantages

Regularly train your team to improve the efficiency of tool use

Choose according to the type of business

B2B companies (especially overseas)

核心工具：QuickCreator + Ahrefs

QuickCreator is responsible for content production (technical documentation, cases, blogs)

Ahrefs handles competitive analysis and strategy development

B2C Enterprise/E-commerce

核心工具：SEMrush（整合SEO+广告）或 Ahrefs + SurferSEO

Core tools: SEMrush (integrated SEO + ads) or Ahrefs + SurferSEO

Need to optimize both SEO and paid advertising

Frequent content updates require efficient production tools

Content-Driven Enterprises (Media, Blogs, Information)

Core Tools: SurferSEO + Rank Monitoring Tool

The core competencies are content quality and speed of output

It is necessary to monitor rankings in real-time and quickly adjust strategies

3 actions for quick results

Don't wait until you have all the tools before you start. Start with these 3 actions and you can see the effect within 1 month.

Action 1: Week 1 - Diagnose the current situation and identify the core problem

What tools to use:

免费选项：Google Search Console + Google Analytics

Paid options: Ahrefs (trial) or SEMrush (trial)

Specific steps:

1. Check technical SEO health (1-2 days)

Number of 404 errors (more than 20 need to be fixed first)

Website loading speed (3 seconds < mobile, < 2 seconds on desktop)

Mobile Adaptation (Google Mobile-First Indexed)

2. Analyze the reasons for the drop in traffic (2-3 days)

Compare traffic trends in the last 3 months

Identify Core Pages with Low Traffic (Top 10-20)

Analyze whether it's an overall drop or a specific keyword drop

3. Quick competitor analysis (1-2 days)

Identify 3-5 direct competitors

Look at their ranking keywords and content strategy

Identify gaps (what they did you didn't)

Output: A 1-2 page diagnostic report listing the Top 5 priority issues.

Action 2: Month 1 - Optimize core content for quick results

Basic Option: SurferSEO ($59/month trial)

进阶选项：Ahrefs + SurferSEO

Advanced option: Ahrefs + SurferSEO

1. Choose an optimization goal (1 day) Don't be greedy, choose 10-20 core pages first. Preferential Options:

Pages ranked 11-30 (easiest to break into the Top 10)

Or: Pages that used to have high traffic but have recently dropped

2. Bulk Optimize Content (2-3 weeks)

Supplemental structured content (FAQs, lists, tables) - AI search engine preferences

Optimize titles and meta descriptions (increase click-through rates)

Increase internal links (boost page authority)

Updating outdated data and information (Google loves fresh content)

3. Technical Optimization (1 week)

Fix all 404 errors

Optimize images (compress, add alt text)

Improve page load speed

Goal: After 1 month, at least 50% of the optimized pages will increase their rankings.

Action 3: Continuous optimization - Establish monitoring and iteration mechanisms

Basic Options: Rank Monitoring Tool + Google Search Console

Advanced option: Ahrefs/SEMrush + rank monitoring tool

1. Establish a weekly monitoring mechanism (30 minutes every Monday morning)

See core keyword ranking changes

Identify keywords with large fluctuations (rise/fall more than 5)

Document possible reasons (competitor actions, algorithm updates, content modifications)

2. Establish a monthly review mechanism (1 hour in the last week of each month)

Compare monthly traffic data

Evaluate the ROI of your tool investment (how much money you spend, how much traffic you drive)

Adjust the optimization focus for next month

3. Continuous content production (weekly or bi-weekly)

Add 2-4 SEO-optimized blogs/articles

Update 1-2 old published content

Pay attention to the inclusion of AI search engines (manual search for Perplexity, ChatGPT)

Goal: After 3 months, organic traffic recovers and grows by 20-30%.

End: Tools are just the starting point, content quality is the end

Remember the question at the beginning? How much of your SEO traffic has been "stolen" by AI?

The answer is: AI search is not here to "steal" traffic, but to redistribute traffic.

High-quality, structured, and authoritative content will be heavily cited and recommended by AI search engines. Low-quality, AI-generated content with no unique value will be marginalized.

Tools can help you:

发现问题（Ahrefs、SEMrush）

Spotting Issues (Ahrefs, SEMrush)

优化内容（SurferSEO、QuickCreator）

Optimize content (SurferSEO, QuickCreator)

Monitoring Effect (AIBase GEO)

But what the tool doesn't solve:

The unique value of your content: What can your content offer that others cannot?

Professionalism and Authority: Does your content truly solve user problems?

Continuous Investment: SEO is not a one-time job and requires continuous optimization

There are no silver bullets

These 5 tools are not silver bullets. Buying tools does not mean that the traffic will rise. Tools are just auxiliary, strategy and execution are more important. Google has made it clear in 2024 that content quality is more important than tools [ref:8].

If you want to get started now

Act Now: Do a site-wide check with Google Search Console (free)

Goal of the week: Diagnose the cause of your traffic drop and identify the top 5 problems

Goal of the month: Choose a tool (recommended SurferSEO) to optimize 10 core pages

Don't wait for perfection, run first.